Mobile Phone Sales Hit by Crunch?

Posted 2008-07-17

With Apples new iPhone taking most of the press coverage this week, a worldwide economic slump may hit their high hopes. Experts in research Gartner, maintain that 1.15 billion handsets were sold in 2007, which was an increase of 16% on 2006. But this years growth is not forecast to reach these levels.Gartners recent forecast has been reduced to 10-11 percent because of the economic situation. They are anticipating much of this growth to come from emerging markets which are more resilient to the economic downturn, at least initially.

The market should not have too many concerns those as most of their existing business is driven by contract renewals, a monthly cost most Brits see as a necessary expense these days. The leading network providers like 3 mobile, Orange and Vodafone will need to ensure they work even harder to drive value into their offerings and give people reasons to change their handset.

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